The world's first automatic milking rotary system was featured as a Top-10 New Product at the World Ag Expo 2012, February 14-16, in Tulare, Calif. This revolutionary solution for high-capacity automatic milking was chosen by a group of judges made up of farmers, ranchers and industry professionals.

Since its introduction in September 2010, DeLaval AMR has won multiple industry awards including the Gold Medal for innovation at Euro Tier 2010 in Germany, and the Golden Hoof at the Agribex 2011 exhibition in Belgium.

"We are very honored by the industry's recognition of DeLaval AMR. This new technology is designed to accelerate the dairy farmer's transition from milking management to total farm management. It can help dairy farmers grow profitably by working smarter to drive greater efficiency, productivity and business sustainability," says Jonas Hällman, Director Automatic Milking Systems VMS and AMR, based in Tumba, Sweden.

Every day millions of dairy animals are milked, fed and maintained by DeLaval solutions in more than 100 countries worldwide – and DeLaval meets with over 10,000 milk producers on their farms. DeLaval has over 125 years of innovation and experience in the dairy business, supporting dairy farmers in managing their farms their way. Our Sustainable Dairy Farming initiative is contributing to the production of more quality food, for more people, with less impact on the environment. Our Smart Farming strategy aims at influencing and shaping the future of dairy farming today. The goal is to accelerate the transition from milking management to global farm profitability management by harnessing emerging decision tools and automation technologies for better quality milk and profits. DeLaval is a company of the Tetra Laval Group.

For more information on solutions in North America, please contact Elizabeth Gibson, Integrated Marketing Specialist, at DeLaval Inc. elizabeth.gibson@delaval.com

02.17.2012