Rod Heale, Wyoming, NY, has joined CRV as a territory development specialist. Coming to the organization with more than 20 years of experience in the A.I. industry, Rod has a strong working understanding of the dairy industry. He has helped farmers improve their business and stay on the cutting-edge through previous related roles – from service technician to area sales manager.

"Rod will be key in materializing the vision of CRV," stated Jim Bayne, area sales manager. "Rod's ability to work out the details and motivated attitude are essentials to his new function and will ensure his success."

As a territory development specialist, Rod will be responsible for developing distributor networks, service support teams and reproductive management support for dairy producers to continue improving how they operate. Working with field, office and his extensive network, Rod will identify and recruit the tools and people needed to better work with dairy owners and herd managers.

"I'm excited to be on the front lines with developing a new organization," Rod said. "Seeing the immediate impact of the team's hard work as we continue to fill the needs of producers will be a rewarding endeavor to pursue."

To learn more about CRV, it's people, or products in your area, please visit or give us a call at 1-800-400crv4all.

CRV is a global cattle improvement organization that exists to improve quality of life. CRV's USA headquarters in Madison, WI was established in September 2009. Because we genuinely care, we pay attention to your farm, industry, and the general society. Our business goes beyond genetics providing service and information on all continents with dairy and beef farmers.