Sustainability is a priority for today’s consumers – let’s make sure they know that farmers are already good stewards of the land

“There’s a huge misconception that Europe is more sustainable because they embrace organic principles, but if you compare, America is a much more sustainable agricultural system,” said...

Most dairymen are sick of hearing talk of sustainability . . . in fact, many consider it to be more of a four-letter word when they hear it

Personally, I love the word “sustainability” because it can be a great description of what dairy farming is, but I do think it is a word that is hard to understand if not put into context