Around the world of dairy in 5 days. Whether if its by plane, racecar, or super-sized Monster truck, Madison, Wisconsin is the place to be this week. Vi-COR promoted their Exhibit Hall booth with "Bigfoot" monster truck at the entrance to the Exhibit Hall. Darron Schnell, the monster truck driver, was on hand to sign pennants and direct show attendees to visit Vi-COR's booth to receive a "mini" monster truck and learn more about the company.

It's hard to stand out with 810 trade show booths, but with a Monster truck, you can certainly grab attention.

Learn more about Vi-COR and the idea for their 2011 World Dairy Expo promotion in the video below.

Lisa Trager of Vi-Cor talks about their 2011 World Dairy Expo promotion.