Oct. 3 2018 04:02 PM

Sales promotion enables support of dairy industry’s future

The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Recognizing the importance of fostering the next generation of the dairy industry, DeLaval presented a $10,000 donation to the National 4-H Council to support the National 4-H Dairy Conference during the conclusion of their 2018 event. This donation not only helps youth attend the annual Dairy Conference at World Dairy Expo, but also enhances programs and leadership opportunities for 4-H dairy youth throughout the year.

“It’s so important for our industry to invest in its future in this way,” says Fernando Cuccioli, DeLaval Regional President, North America Market Area. “We’ve seen firsthand the lasting impact that 4-H has on dairy youth, and we are proud to support these learning opportunities.”

Delaval is celebrating 35 years of supporting future generations of dairy producers and professionals. 2018 is the third year that dairy producers across the United States have enhanced the sponsorship through their purchases of select milk quality solutions. “We can’t thank our loyal customers enough for their involvement in this donation,” Cuccioli says.

Scholarships, increased conference attendance and higher-caliber speakers are just a few of the ways conference organizers plan to use the donation. Rel Seykora, National 4-H Dairy Conference Secretary confirms, “We’ll be able to keep strengthening our endowment and sustain the conference long-term. We’re incredibly grateful to DeLaval for the lasting impact this will have on the youth who attend our conference.”

According to Cuccioli, the mission of DeLaval is to make sustainable food production possible. “It just makes sense that we would support the coming generations as a part of sustaining dairy production into the future,” he says.

DeLaval is once again the highest-level sponsor of the National 4-H Dairy Conference. More than 180 youth from across North America attended the 2018 event, held September 30 through October 3. Seykora says the National 4-H Dairy Conference is the place where leading dairy youth from across North America can come to interact with one another and build industry bridges that will last well into the future.

About DeLaval

DeLaval is a worldwide leader in milking equipment and solutions for dairy farmers, which make sustainable food production possible, warranting milk quality and animal health. Our solutions are used by millions of dairy farmers around the globe every day.

DeLaval was founded more than 135 years ago in Sweden, when the visionary Gustaf de Laval patented the cream separator. Today, DeLaval has 4,500 employees and operates in more than 100 markets. DeLaval, alongside Tetra Pak and Sidel, is part of the Tetra Laval Group. See more at www.delavalcorporate.com.