The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Oro Agri announces the introduction of ENCOURAGE® NANOCAL®, a liquid, soil-applied product designed to supply crops with readily available calcium during periods of high demand such as grain or bean formation. Its calcium carbonate particles are milled to an average size of 0.7 microns ─ significantly smaller than the 3-20 micron size of other widely used calcium products. Its sub-micron size is small enough to be taken up by the meristematic region of adventitious roots without requiring additional mineralization like gypsum, limestone or products with larger particle sizes.

“The demand for calcium spikes in crops as kernels or grain start to develop. Even if calcium levels, as a result of a standard nutrient program, appear adequate they may not be at a level to satisfy the needs of the crop’s intense demand during this development. Or the calcium may not be readily available for uptake by the crop’s roots because its particle size may be too large, as is often the case with gypsum or limestone.” explains Riley Reynolds, Sales Director for Oro Agri.

NANOCAL is designed as a supplemental source of calcium to be applied during those periods of high demand by crops. It is not meant to remedy an overall calcium deficiency in soils. NANOCAL is formulated for quick uptake by the roots and rapid translocation throughout the plant facilitated by Oro Agri’s proprietary TransXylem® technology. This is critical in supplying developing tubers the calcium it requires because calcium is only effectively translocated to the developing tubers through a plant’s xylem. Foliar calcium applications do not provide comparable levels of calcium because of its very limited movement within the plant outside of root uptake and translocation.

For more information about ENCOURAGE NANOCAL please contact your ag chem retailer, local Oro Agri representative or visit


Oro Agri develops and manufactures innovative products using OROWET® technology for agricultural, turf and ornamental, and industrial applications worldwide. Established in 2001, the Oro Agri Group started with a single product and has expanded its product range as well as its global presence. Today, the company serves customers in over 80 countries. The vision of the company is to grow shareholder value through continual innovation, development and commercialization of a broad range of highly effective, low environmental impact, biorational products providing competitive solutions to serve growers’ increasing needs to enhance yields and sustain crop health.