The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

As producers face uncertainties and challenges caused by the COVID-19 pandemic, Premier Select Sires will offer a 7 percent credit on member-customer semen purchases through the months of May, June, and July 2020. Premier will also strategically retire equity to strengthen the cooperative and further benefit members.

“The Premier board of directors recently held a special vote to approve plans for the cooperative to implement the 7 percent rebate program combined with early retirement of equity that will accelerate the return to our farmer-owners during a time that may be difficult for many producers,” said Mark Carpenter, CEO of Premier Select Sires. “We want our customer-owners to know that despite nationwide uncertainties, one thing remains certain—Premier is committed to serving our producers as they continue providing for consumers. With local governance and control through our farmer-elected board of directors, we are able to respond quickly and appropriately to help our local cooperative members.”

The 7 percent credit program will provide Premier customers an opportunity to continue investing in the genetic improvement of their herds with the benefit of increased savings. As always, the Premier sales team will sell industry-leading genetics at the best prices available. However, when invoices are prepared at the end of the indicated months, a 7 percent credit on all semen purchases will be applied to reduce the total amount due. The only requirement is that accounts must be current on their balance to qualify.

Premier Select Sires continues to take precautionary measures to protect the health and safety of member-customers, employees, and the families of each. We are working to prevent the spread of the virus while maintaining the necessary services producers rely on to continue their essential work. If you have questions regarding how we are managing our COVID-19 response, please visit www.premierselectsires.com or call our office at (800) 227-6417.

Premier Select Sires is a farmer-owned cooperative that serves beef and dairy producers in its 23-state member area. Dedicated to providing its members with all they need to achieve success, Premier provides:

  • Industry-leading genetics from the Select Sires, Accelerated Genetics, and GenerVations brands
  • Effective herd health and management products, as well as artificial insemination supplies
  • Reliable services and programs backed by years of success
  • Knowledgeable industry experts who are easily accessed for consultation, advice, and on-farm assistance

Together with its five sister cooperatives across the United States, Premier owns and controls Select Sires Inc., the world’s most recognized name in bovine genetics.