The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

At seven years and nine months of age, 7JE5004 River Valley CeCe CHROME-ET claimed a new semen sales record to join the half million club. He is Select Sires’ second Jersey sire to achieve this milestone. He has made a tremendous impact on the Jersey breed and continues to sire the industry’s most elite and profitable daughters.

“We have a saying at Select Sires, ‘bulls are genomic tested and daughter-proven,’ and CHROME is the poster child to illustrate how daughter data helps the accuracy of genomic proofs,” said Herby Lutz, Jersey development manager. “Because dairymen provided production and appraisal data from thousands of milking daughters, CHROME set the standard for the Jersey breed in Jersey Udder IndexTM (JUITM) and Type.”

CHROME entered Select Sires’ A.I. program through a partnership with River Valley Farm and the Sauder family of Tremont, Illinois. His breeders purchased CHROME’s dam, Lyon Celebrity CeCe-ET from the world-famous Master Breeder Herd of Lyon Jerseys in Toledo, Iowa. CHROME’s maternal side was developed for more than 40 years by the Lyon family and he is backed by multiple generations of Excellent cows. He is a true, complete package of proven genomics and a time-tested pedigree.

“We’re thrilled to see the positive impact CHROME has made in so many herds. He is the kind of bull we love: those that come from great cows and make great udders,” said Tim Sauder, River Valley Farm. “We want to thank the Lyons for developing the cow family behind CHROME and for giving us the opportunity to build on that foundation.”

CHROME has maintained his leadership on Type, Jersey Performance IndexTM (JPITM) and JUI rankings for many years. Now, with more than 4,500 daughters in his proof, his high reliability adds extreme confidence to his elite rank. His proof includes daughters from seven different countries and Jersey breeders worldwide consider CHROME to be synonymous with customer satisfaction. His daughters are often herd leaders with consistent production, strong mammary attachments and overall dairy character. “They are the kind of cow that catches your eye when you walk through the barn,” says Marc Bolen, dairy sire analyst and marketing coordinator.

Based in Plain City, Ohio, Select Sires Inc., is the largest global A.I. cooperative and is comprised of six farmer-owned and -controlled local organizations in the United States. As the industry leader, it provides highly fertile semen, as well as excellence in service and programs to supply dairy and beef producers with the world’s best genetics.