June 18 2021 09:45 AM

The Zoetis Honor Your Dairy Vet campaign seeks dairy veterinarian recognition and gives back

The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

The mental health and well-being of veterinarians has become one of the most important topics to trend in the dairy community in recent months, as veterinarian suicides have been on the rise. Zoetis encourages dairy industry members to help raise awareness and funds to support the dairy veterinarians who hold a unique bond and tireless dedication for protecting and caring for cattle. Participants have the opportunity to recognize and nominate dairy veterinarians in their life for a chance to receive a personalized jacket.

For every nomination, Zoetis will donate to Not One More Vet® (NOMV) — a nonprofit organization of 32,000 members that helps veterinarian professionals and students struggling with mental health and wellness — or considering suicide — through education, resources and support. Here’s how the Zoetis Honor Your Dairy Vet campaign works:

Step 1: Nominate your dairy veterinarian — or veterinarians.

Zoetis is asking participants to visit HonorDairyVets.com from June 1 through June 30, 2021, to submit a nomination for a dairy and/or cattle mixed practicing veterinarian who has skipped dinner to help pull a calf; who leaves the farm with a sore shoulder after fixing a displaced abomasum; or who is special to them, their family and their cows. You can nominate as many veterinarians as you’d like — and each unique veterinarian you nominate is entered for a chance to be selected.

Step 2: Zoetis donates.

For every nomination, Zoetis will donate $5 to NOMV, up to $10,000. The more veterinarians you recognize and celebrate, the more Zoetis donates!

Step 3: Selected veterinarians get a personalized jacket.

Each week in June, there will be three dairy and/or cattle mixed practicing veterinarians randomly selected to receive a personalized weatherproof jacket that is great to use while visiting farms.

Zoetis is asking for your help and participation in this campaign — because one more veterinarian is one too many. To get involved, visit HonorDairyVets.com or follow along on the Dairy Wellness Facebook and Twitter accounts.

About Zoetis

As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After nearly 70 years innovating ways to predict, prevent, detect, and treat animal illness, Zoetis continues to stand by those raising and caring for animals worldwide — from livestock farmers to veterinarians and pet owners. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics, and technologies make a difference in over 100 countries. In 2020, Zoetis generated revenue of $6.7 billion with ~11,300 employees. For more, visit www.zoetis.com.