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The 10th annual National Dairy Council (NDC) New Product Competition seeks the next innovative dairy product from U.S. college students.

Undergraduate and graduate students are eligible to compete by developing innovative dairy-based products for gamers. Successful entries will meet competition criteria, demonstrate innovation and provide value to consumers.

This competition is an opportunity for students to develop products that are in line with industry and consumer insights to uncover innovative dairy-based products for gamers:

· 94% of young people play video games in some capacity

· 60% of gamers say video games help them be social

· 90% of gamers ages 21-35 regularly eat food and drink while gaming

The judging panel includes experts from across the dairy industry. Winning teams will be recognized at the American Dairy Science Association’s annual meeting in Kansas City on June 19-22, 2022. A combined $16,000 in cash prizes will be awarded, including, $8,000 (first place), $5,000 (second place) and $3,000 (third place).

The deadline for submissions is Jan. 17, 2022. Full contest details can be found at For more information, contact NDC’s Rohit Kapoor at