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Select Sires has hired Lauren Hendel as a communications specialist. She will be responsible for genetic advertising, including creation of the Holstein sire directory and Showcase™ lineup promotions. She will also work with members of the communications department to prepare and execute campaigns and strategic communications with customers and field staff. Hailing from Caledonia, Minnesota, Hendel grew up on her family’s dairy and has a strong background in the dairy industry.

“Lauren is a very skilled and creative designer, and we look forward to adding her talents to our team,” said Leslie Maurice, director of communications, Select Sires Inc. “Her practical knowledge of the dairy industry combined with her previous work experiences will bring immense value to our communications and campaigns.”

In 2019, Hendel graduated from the University of Minnesota – Twin Cities with a bachelor’s degree in animal science with a dairy production emphasis. During her undergraduate education, she pursued internships within the industry, including Select Sires’ dairy sire marketing internship. Since graduating, Hendel has acquired exceptional experiences in the genetics industry, including work as a genetic consultant for CentralStar Cooperative, a member of the Select Sires federation, and most recently, as a U.S. sales and progeny specialist for another genetics company. She has also worked with professional cattle photographers on farm and at local, state and national shows.

Based in Plain City, Ohio, Select Sires Inc., is the largest global A.I. cooperative and is comprised of six farmer-owned and -controlled local organizations in the United States. As the industry leader, it provides highly fertile semen, as well as excellence in service and programs to supply dairy and beef producers with the world’s best genetics.