The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard's Dairyman.

GENEX is partnering with E.I. Medical Imaging (EIMI) to offer dairy cattle producers across the United States the latest in portable ultrasound systems. Marketed as GENEX ReproDx™ advanced ultrasound solutions, these durable ultrasound machines from EIMI are made in the USA and deliver best-in-class image quality and processing power.

“We are excited to partner with EIMI, as their exclusive distributor of ultrasound systems to American dairy producers,” shares Brandon May, Vice President of U.S. Sales and Service. “By incorporating these ultrasound machines and related accessories into our GENEX Herd Tech Line, we are providing dairy producers with more advanced options when and where it fits into their reproductive program.”

GENEX is marketing EIMI’s IBEX® LITE and IBEX® HR product lines, known for their ruggedness, simplicity, long battery life and affordability, making them a great choice for on-farm application. The systems were developed using EIMI’s quality first strategy and were specifically designed for use on the farm.

"Plus, these products are accompanied by the great service and support you’ve come to expect from GENEX and the renowned technical support of the EIMI team,” adds May.

Likewise, Nate Alexander, Sales and Marketing Director for EIMI shares the excitement of this new partnership, “EIMI is excited to partner with GENEX to bring our ultrasound solutions to their members. Together GENEX and EIMI bring class-leading equipment and support to dairy farms around the USA. We believe together we can meet the challenges of today and solve the problems of the future.”

For more information on ReproDx™ ultrasound solutions, contact your local GENEX representative or email


GENEX is a global agricultural cooperative leader dedicated to providing innovative genetic and reproductive solutions to progressive dairy and beef members and customers. Headquartered in Shawano, Wisconsin, GENEX operates globally and serves customers in over 70 countries.

About E.I. Medical Imaging

With more than 40 years of experience, E.I. Medical Imaging®, based in Loveland, Colorado, is a world leader in diagnostic ultrasound and the only U.S. manufacturer of portable ultrasound solutions.