The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.
“We’re looking forward to welcoming the dairy community to join us in exploring Saint Louis this summer. This Gateway City feels like a big city with a small-town charm and has so much to offer, from family-friendly fun to live entertainment to exhilarating sporting events,” says Holstein Association USA Event & Program Lead Kelli Dunklee. “Additionally, we have a full line up of exciting activities planned for both adults and Juniors at National Holstein Convention.”
With its rich history and iconic landmarks, Saint Louis provides a perfect gathering place for Holstein enthusiasts of all ages. From engaging seminars and networking with industry leaders to exploring other farms and participating in association business, attendees will maximize their time at National Holstein Convention. Registration for convention will be available in mid-February at www.holsteinconvention.com.
Convention Schedule
National Holstein Convention will kick off on Monday, June 23 with a breakfast buffet and the Local Lens Farm Tour. Attendees will visit three Registered Holstein farms that have found their niche in the dairy industry through innovation – Wilra Farms, Carters Corner, and Rolling Lawns Farm. The day will also include lunch and a stop at The Milk House, the charming storefront for Rolling Lawns Farm. Junior Holstein members will wrap up the day with Dairy Jeopardy Orientation and a Great Gatsby inspired dance.
Holstein Horizons will be held on Tuesday, June 24. The program will feature a variety of enriching seminars, including a panel focused on farm transition planning and experts on topics like dairy cattle longevity, biosecurity, and dairy product innovations. Youth will stay busy with Dairy Jeopardy, speech contests, and the dairy knowledge exam. The trade show will also be open throughout the day. In the evening, adults and youth will come together for a fun filled family night at the aquarium attached to the hotel.
Wednesday, June 25 will bring Holstein Association USA’s 139th Annual Meeting and Board Candidate Forum. An Awards Luncheon will honor Holstein Association USA’s award recipients, and the National Holstein Convention Sale will follow that evening. The Dairy Bowl contest, workshop, Junior Forum, and an evening activity will be offered for youth.
The 2025 convention will wrap up on Thursday, June 26 with the conclusion of Holstein Association USA’s Annual Meeting, Dairy Bowl finals, and the Junior Awards Breakfast, where the Distinguished Junior Member finalists are announced and Junior Holstein members are recognized. For a full National Holstein Convention schedule, visit www.holsteinconvention.com/schedule.
Hotel Rooms Available
Hotel rooms are available for booking at the historic Union Station Hotel, the Convention headquarters. Originally a bustling train station, the architectural gem combines old-world charm with modern comforts. The hotel is also attached to the Union Station, which is home to restaurants and attractions including the St. Louis Wheel, a ropes course, mini golf, carousel, and more.
The discounted convention hotel room rates will be applied from June 21 to 27, 2025, as room availability lasts. To learn more or book a hotel room, visit www.holsteinconvention.com/accommodations. All room reservations must be received by June 1, 2025, as availability lasts.
Breeder Advertising Opportunities
New in 2025, advertising opportunities through National Holstein Convention channels are being offered to Holstein Association USA members. These affordable advertising options are designed to promote Registered Holstein farms or genetics to fellow Holstein enthusiasts on a national scale.
Full page, half page, and farm spotlight advertisements are available for purchase and will be featured in the official National Holstein Convention program. A breeder map will feature Registered Holstein farms welcoming National Holstein Convention attendees to stop by on their way to or from Convention on the website and in the Convention program. To place an advertisement or participate in the breeder map, visit www.holsteinconvention.com/farm-promotion.
