Dairy Business Association announced today that the annual Dairy Strong conference will return to Green Bay on Jan 14-15 for the 2026 event.

The 2026 conference, to be held at the KI Convention Center, will focus on how the dairy community continues to lead with purpose—one person, one policy and one farm at a time. Dairy Strong programming will feature timely political updates, insights into the dynamics of producer-processor relationships and strategies to continue to grow a stronger future for dairy through innovation and the latest advancements.

“At the Dairy Business Association, we’re focused on the future of dairy and strive to lead with purpose through collaboration and connection,” Tim Trotter, DBA CEO, said. “Shaping the future takes one action at a time—whether it’s one person, one policy or one farm. Together, we can truly make an impact.”

This past January, the annual conference brought together more than 400 attendees, representing over 150,000 cows. The 2026 event will be the third year that Dairy Strong will take place in Green Bay, kicking off at one of the city’s greatest attractions: the historic Lambeau Field stadium.

Sponsorship and exhibit information, speaker updates and other announcements about the 2026 Dairy Strong conference will be posted at dairystrong.org.



About DBA:

The Dairy Business Association is Wisconsin’s leading dairy advocacy group, championing smart and sensible regulations affecting the dairy community. The nonprofit organization is comprised of farmers, milk processors, vendors and other business partners who work collaboratively to ensure that dairy farms of all sizes have the support they need to keep America’s Dairyland strong. More information: www.dairyforward.com.