Last week I taught class of high school juniors and seniors about marketing, and we were discussing where their target audience would be using social media

I was fortunate to have my sister, Megan Carey, spend her Thanksgiving holiday with us in St. Louis. We grew up on our parents’ dairy farm in Florida, and both stayed in the dairy industry albeit...

TikTok is a global social network based on video content that started in China. The audience is mostly younger people (under 30 years old), and it is around the size of Instagram with about 1 billion users

I grew up in a small town where most everyone is a farmer. Some 15 years ago, I had come back for a hometown visit with my new wife

It's perhaps the greatest travesty we heard this year — a young child was whisked to Children’s Hospital of Wisconsin on a doctor’s referral because the toddler was in the lowest one...

If there is any working person who appreciates coffee, certainly it’s dairy farmers

Last week, one of the most beloved celebrities told Americans that we should stop eating meat. Ellen DeGeneres doesn’t just preach to her audience to be kind to one another, she is kindness

Each year, the Animal Ag Alliance releases reports from major animal rights conferences. It’s one of the many ways that we work to keep the industry informed about what strategies and tactics may...

In the late 1970s and early 1980s, a number of major food manufacturers were pimping “health cheese” as a replacement for the real deal. In that battle, taste won the day and ultimately put...

Over the last decade, the dairy industry has faced more controversy than ever before. If variable prices and Mother Nature weren’t enough, we now face opposition from a group of people who are determined...

The tide has changed, and cheese is riding high on the waves. Once considered unhealthy for containing too much saturated fat, cheese has found redemption in new studies

In today’s age of instant information, dairy farmers and industry people have heard time and time again that we need to share our story to gain trust with consumers

Around our kitchen table, there has been a lot of talk about babies lately. At our farm here in East Moline, Ill., we have a baby boom going on

We have done a few tours over the years for other dairy farmers, federal and state representatives, friends, and our own family. Up to this point, we have never really given tours to the public

Let me tell you a story you may have not heard before. Many moons ago, there was but a few drinks to pick from on store shelves

Action, not advertising, is what Generation Z (GenZ) consumers want to see from the brands they purchase

The most important part of generating lots of views on YouTube is the content. Bad content or content that doesn't resonate with the YouTube audience will never work

When it comes to cheese, Wisconsin creates more flavors and varieties than anywhere else on Earth — over 600 to be exact

As we wind down the annual festivities of June Dairy Month, the Hoard’s Dairyman team has reason to celebrate

I started advocating as a means to share my farm with the world, or whoever would listen