Farmer engagement is essential to the success of the dairy checkoff program. It's vital that farmers stay informed about how the checkoff is working on their behalf to drive dairy sales and build consumer trust. In a world flooded with information, finding reliable updates can be time-consuming. To help, we've compiled a list of easy ways you can stay connected to the latest checkoff news and initiatives:
Newly launched DairyCheckoff.com is designed specifically for farmers. The site focuses on areas that are important to farmers including:
- Growing Demand for Dairy
- Research and Innovation
- Youth Wellness
- Exports
- Sustainability
- Partnerships
- Health & Nutrition
- Farmer Image
In addition to information on each of the key checkoff pillars, visitors will find episodes of the Your Dairy Checkoff Podcast, the latest checkoff news updates, DMI Board of Directors information, annual reports, budget and financials information and more.
The “Your Dairy Checkoff Podcast” offers firsthand perspectives on examples of local, national, and global checkoff collaborations. Hear from checkoff leaders and farmers, real stories, strategies, and insights to grow sales and build trust in U.S. dairy.
Latest episodes:
- Domino’s Partnership Growing School Pizza Sales
- The Future of Milk: Innovation and Consumer Trends Reshaping Consumption
- Making Every Drop Count: How Farmers Guide and Drive Checkoff Success
New episodes can be found at DairyCheckoff.com and wherever you get your podcasts.
The Dairy Checkoff Newsletter is a bimonthly round-up of national and local dairy promotion news. Sign up to receive updates on the latest checkoff initiatives and projects, valuable insights, and more.
To learn more about your national or local dairy checkoff, visit dairycheckoff.com or to reach us directly, send an email to TalkToTheCheckoff@dairy.org.
The author is a Senior Vice President of Digital Initiatives at Dairy Management Inc.
