Just one outbreak of highly pathogenic avian influenza (HPAI) in one dairy cow herd resulted in a more than $700,000 loss, according to a new study published by a team of Cornell University researchers. This number brings stark realism to the “what-if” scenarios surrounding the virus’ potential impact on the dairy industry, especially as the poultry and egg sector continues to reel from the ongoing HPAI outbreak, now three years long with more than 174 million birds culled. This strain of the virus has proven both long-lived and well-traveled, as it has jumped to more than 28 mammal species, including dairy cows in March 2024.

Since then, more than 1,000 herds across 17 states have seen confirmed cases, including an Ohio herd of 3,876 cows that was infected in 2024, after 40-some seemingly healthy cows were transferred into their midst; this is the herd that appears in the Cornell study. Using cow- and herd-level data from before, during, and after the HPAI outbreak — with diagnosis established by severe mastitis and accompanying production and behavioral indicators — researchers tracked production loss as well as other metrics to estimate the overall economic toll of the outbreak. The 777 animals who were deemed HPAI-infected were acutely ill for an average of 7.9 days, but the aftereffects lingered. The 60-day period of illness and postclinical recovery showed an average production drop-off of nearly 2,000 pounds per cow, which, when added to mortality, replacement, and early removal from the herd, brings the total cost to about $950 per clinically affected cow.

In addition to tracking how hard the virus hit the herd, the researchers also noted where it landed: only one of the 777 infected cows was dry; most of the others were multiparous and in mid- to late-stage lactation. For assessment beyond production, death — natural or through euthanization — was documented. Of the sick cows, 53 died or were euthanized within two weeks of diagnosis. Add to this the 245 later-culled cows (those culled 20 days after diagnosis), and it amounts to a sextupled increase in risk for death compared to the uninfected members of the herd.

Extrapolated to a larger scale, these numbers — both production loss and high-level herd costs — call for measures to mitigate any outbreak’s potential ripple effects. The study authors recommended a two-pronged approach to HPAI: first, farms should bump up biosecurity measures, and second, research should focus on vaccine development.

Check out our past coverage on HPAI:

Learnings and considerations for HPAI
The path to putting HPAI in the rearview mirror

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July 24, 2025
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