Select Sires Member Cooperative (SSMC) is pleased to announce the promotion of Noah Randall to an Area Sales Manager. In this role, Noah serves dairy clients in southeast South Dakota and beef and dairy producers in northwest Iowa. He is responsible for all sales (semen, A.I. service, herd management products, CowManager®, embryos, genomic tests, and ProfitSOURCETM). Noah provides leadership, performance management, and business development in this role. Additionally, he manages the schedules of his area A.I. technicians and builds distributor relationships within his team. After 35 years with the company, Dan Den Herder has recently retired and his SSMC customers will now look to Noah for their genetic needs.

Growing up on a feedlot and cropping operation gave Noah valuable agricultural knowledge and skills. Noah completed internships as an A.I. technician in northwest Iowa and southeast South Dakota. He also worked in the maternity barn and bred cows at a South Dakota dairy.

Noah earned his Bachelor of Science degree in Animal Science with minors in Dairy Industry and Agricultural Business from South Dakota State University. He competed in the National Intercollegiate Dairy Challenge program with his university.

“We welcome Noah to his new role. His enthusiasm for both the dairy and beef side of our business is contagious. His solid, broad-based background, combined with his education make him a valued member of our team, as well as to the teams of clients he serves,” stated Murray Sinclair, Area 2 Business Director. Select Sires Member Cooperative (SSMC) was established on October 1, 2023, representing the Select Sires federation in 27 U.S. states and the country of Mexico. SSMC delivers excellence in personalized service, quality offerings, and cattle genetics. They are committed to expanding knowledge and providing professional development opportunities for their team. This promise ensures the highest quality service to their members-owners while enhancing the team’s growth and experience. Select Sires Member Cooperative operates as a true cooperative while striving to inspire the excellence of producers, herds, and communities. To learn more about SSMC, visit ssmcoop.com.