The national and local dairy checkoffs have teamed up to launch the Your Dairy Checkoff podcast. The purpose of the podcast is to answer questions you may have about checkoff promotion and to showcase the collaboration to build dairy sales and consumer trust.
Podcasts have become quite popular, and it is great way to get in-depth news on the go. If you’ve never downloaded a podcast and listened, here’s an easy way to do that if you have an iPhone or an Android.
The first episode focuses on the effort of local and national checkoff teams to reach the next generation of dairy consumers through gaming. Gen Z includes people ages 10 to 23, and with 90% of Gen Z active in gaming, it’s a great way to share dairy’s farm-to-table story in an engaging, interactive way. Gaming is a $100 billion industry that’s larger than sports, film, and music combined.
Dairy farmers and industry professionals can subscribe to Your Dairy Checkoff on most platforms, including Apple Podcasts, Stitcher, Spotify, and others. If you want to know more about the podcast, please visit dairycheckoffpodcast.com.
To learn more about your national and local dairy checkoffs, visit www.USDairy.com or send a request to join our Dairy Checkoff Facebook group.
The author is a Senior Vice President of Digital Initiatives at Dairy Management Inc.