Feb. 26 2024 10:53 AM

Sponsored content provided by Total Farm Marketing

2023 was a challenging year for dairy producers, navigating economic struggles, and uncertainties. In such times, Dairy Revenue Protection (DRP) insurance emerges as a crucial tool to mitigate risks and help secure your farm's financial stability. Choosing the right insurance agent becomes vital in ensuring the effectiveness of your DRP coverage. Here are four key questions to guide you through this decision-making process:

1. Does your agent have experience specifically in the dairy markets?

When it comes to safeguarding your farm's revenue, experience matters. An insurance agent with a long history and specific focus in the dairy markets brings a nuanced understanding of the industry's unique challenges and opportunities. Look for a partner who has weathered economic fluctuations and has the experience necessary to navigate the ever-changing intricacies of dairy revenue protection.

2. Does your agent offer proactive, insightful advice?

Many agents’ services are limited to just providing a policy. You’ll find the most value by working with an agent who acts as a proactive advisor, offering insights tailored to your farm's specific needs. Seek an agent who goes beyond the basics, offering valuable advice on risk management strategies and market trends.

3. Does your agent provide proactive coverage targets, along with an explanation of why, and what it means to your total revenue protection strategy for your farm?

A transparent and comprehensive understanding of your coverage is crucial. Your insurance agent should not only set coverage targets; your agent should also provide a clear explanation of the reasoning behind those targets. This transparency is key to building a robust revenue protection strategy for your farm.

4. Does your agent help you determine the proper timing on when to place DRP endorsements, weighing the cost and potential indemnity benefits?

Timing is everything in the world of dairy revenue protection. A knowledgeable agent should guide you on when to strategically place DRP endorsements, considering the cost implications and potential indemnity benefits.


Total Farm Marketing has been helping dairy producers manage their risk since the early 2000s. At SP Risk Services, a division of Total Farm Marketing, our team of experienced agents will work with you consultatively to develop a successful DRP strategy while providing clear explanations of coverage targets and empowering you to make informed choices. We’ll help you make well-timed decisions, leveraging a rules-based approach driven by AI, maximizing your protection while optimizing costs.

Contact us today to learn just how much revenue you could be leaving on the table with your current DRP agent. Take our quick and simple DRP Risk Management Scorecard to get an instant, customized rating of your current DRP agent and strategy. Your premium cost will be the same, regardless of the agency you use. See how your current DRP insurance coverage stacks up.


Total Farm Marketing and TFM refer to Stewart-Peterson Group Inc., Stewart-Peterson Inc., and SP Risk Services LLC. SP Risk Services LLC is an insurance agency and an equal opportunity provider. Stewart-Peterson Group Inc. is registered with the Commodity Futures Trading Commission (CFTC) as an introducing broker and is a member of National Futures Association. Stewart-Peterson Inc. is a publishing company. SP Risk Services LLC and Stewart-Peterson Inc. are wholly owned by Stewart-Peterson Group Inc. A customer may have relationships with any or all three companies. Issuance of insurance coverage is subject to underwriting review and approval. Coverage not available in all states. Please see the policy for the full terms, conditions, and exclusions. SP Risk Services LLC is an insurance agency licensed to sell certain insurance products and may receive compensation from insurance companies for such sales. Policy obligations are the sole responsibility of the issuing insurance company. Coverage scenarios are hypothetical and shown for illustrative purposes only. Coverage is dependent on the actual facts and circumstances giving rise to a claim. The information included in or available through the website may include inaccuracies or typographical errors. SP Risk Services LLC may make changes or improvements to the website at any time. Information received via the website should not be the sole basis for risk management decisions. You should consult your licensed insurance agent (which does not have to be an SP Risk Services LLC agent) for information and advice specific to your situation.