Protein is a powerhouse nutrient that plays a crucial role in nearly every function of the human body. Protein is essential for maintaining overall health, from building and repairing muscles to supporting the immune system. Whether you're an athlete striving for peak performance or simply looking to stay energized and satisfied throughout the day, incorporating enough protein into your diet can make a significant difference. According to the Hartman Group, 71% of U.S. Consumers are seeking to add or increase protein in their diet, up from 59% in 2022.
Dairy is well-positioned to leverage protein with products like milk, cheese, yogurt, and cottage cheese. That is why the dairy checkoff’s Undeniably Dairy social channels used the month of March to showcase the protein in dairy. Through dairy recipes and educational content, there was strong engagement and positive response, reinforcing dairy’s position as a go-to protein source.
Check out some of the March favorites:
Cookies and Cream Protein Fluff
For more recipes, be sure to follow our channels on TikTok, Instagram, Facebook, Pinterest, and YouTube and share our content with your social media audiences.
To learn more about your national or local dairy checkoff, visit dairycheckoff.com or to reach us directly, send an email to TalkToTheCheckoff@dairy.org.
The author is a Senior Vice President of Digital Initiatives at Dairy Management Inc.
