I can’t even begin to tell you how many times I’ve seen or heard a farmer call a consumer stupid. At first, it makes me cringe because it’s just kind of mean. I mean, name-calling? Really?...

For dairy and many other food categories, a lot of attention is placed on the needs and wants of Generation Z, or Gen Z. This group of young people born between the late 1990s and the early 2010s represents...

When presented with a problem, we look for a solution. It is human nature to want an answer, but sometimes it is not always easy to find one

Striving to analyze and understand milk price changes, much less projecting future behavior, is an ever-changing exercise

Food is the most basic of human needs, and for generations, farmers have filled that need for nourishment

It doesn’t take much online searching these days to find someone or something proclaiming that our food system is “broken” and drastic changes are needed to fix it

My simple answer to the question posed in the title is a resounding yes. Why? Because whether we like it or not, we’re in the business of selling a product

Students are an important part of telling our agriculture story

If your local store is low on dairy products, take the time to say something – they may thank you

The COVID-19 pandemic changed many consumer behaviors, and perhaps one of the most striking is the turn toward online grocery shopping

The role agriculture can play in sustainability is influenced by consumer confidence and their acceptance of our food system and modern farming practices

Are we in a period of across-the-board price increases?Dumb question, right?How about the question, “How much are prices increasing?

Consumers of goods — a group that includes all Americans — are paying more for everything right now. The Consumer Price Index (CPI) rose another 1.3% in June after climbing 1% in May

Take a couple of advocating tips with you to the fair this summer

Engaging with our consumers builds trust as we share the stories of our farms

Every crunchy, melty cheese curd that crosses a Culver’s counter came from somewhere specific – and special

As consumer prices continue to rise for everything from gas to grocery items such as meat and dairy products, the question of how long shoppers will be able to maintain their normal purchasing habits

Every generation has some tool or technology that didn’t exist for their parents but they can’t live without

In the past 12 months, the Consumer Price Index has shown an 8.5% price jump in all retail items. For food specifically, that number is higher at 8.8%

Consumer expectations and farmer responses to whether cows should have pasture access may vary, and in between there is a lot to think about