My simple answer to the question posed in the title is a resounding yes. Why? Because whether we like it or not, we’re in the business of selling a product

Students are an important part of telling our agriculture story

If your local store is low on dairy products, take the time to say something – they may thank you

The COVID-19 pandemic changed many consumer behaviors, and perhaps one of the most striking is the turn toward online grocery shopping

The role agriculture can play in sustainability is influenced by consumer confidence and their acceptance of our food system and modern farming practices

Are we in a period of across-the-board price increases?Dumb question, right?How about the question, “How much are prices increasing?

Consumers of goods — a group that includes all Americans — are paying more for everything right now. The Consumer Price Index (CPI) rose another 1.3% in June after climbing 1% in May

Take a couple of advocating tips with you to the fair this summer

Engaging with our consumers builds trust as we share the stories of our farms

Every crunchy, melty cheese curd that crosses a Culver’s counter came from somewhere specific – and special

As consumer prices continue to rise for everything from gas to grocery items such as meat and dairy products, the question of how long shoppers will be able to maintain their normal purchasing habits

Every generation has some tool or technology that didn’t exist for their parents but they can’t live without

In the past 12 months, the Consumer Price Index has shown an 8.5% price jump in all retail items. For food specifically, that number is higher at 8.8%

Consumer expectations and farmer responses to whether cows should have pasture access may vary, and in between there is a lot to think about

It’s not just business expenses rising for dairy farmers across the country — higher prices are impacting every aspect of human life, from the gas pump to the grocery store

Where do consumers buy food, home or away?Do food purchases vary by region?How much do consumers spend on dairy?

At the onset of the pandemic last year, fluid milk was flying off store shelves. It turns out the uptick in sales was an aberration

It would be easy to blame the recent price weakness on very strong milk supply. U.S. milk production in May was up 4.6% from last year

If you take all of the livestock industry in Colorado from the farm to the consumer, we are about a $40 billion industry

If you’re involved with agriculture and have ever been on social media around the holidays, you may have seen one of those graphics that compare the consumer’s cost