Dairy continues to grow with McDonald's. That can be most easily documented with Go-Gurt, made solely of yogurt, which is offered in a smaller version of the original dairy snack made specifically for McDonald's.
By introducing a low-fat Go-Gurt as a side option for the Happy Meal, McDonald's made it easier for busy families to encourage their children to consume more dairy.
How successful has it been?
Since its introduction in 2014, McDonald's served nearly 300 million tubes of Go-Gurt with the Happy Meal.
To learn more about McDonald's introduction of Go-Gurt into the Happy Meal, and its very creation for that matter, listen to comments in the above video from Porter Myrick, a Dairy Management Inc. (DMI) dairy scientist involved with bringing Go-Gurt to the marketplace. Myrick's specialty was the Strawberry and Strawberry-Banana Go-Gurts.
This Hoard's Dairyman Intel article is part of an eight-part Dairy Food Maker series with McDonald's. It details a partnership that began with McDonald's and Dairy Management Inc. (DMI) in 2004 and continues to this day with Dairy Checkoff dairy scientists working directly at McDonald's headquarters in the greater Chicago, Ill., area.
Click here to view previous reports from this McDonald's series:
McDonald's revolutionized milk
Why Dairy? Why McDonald's?
To read more about the McDonald's experience and the organization's partnership with dairy farmers, turn to pages 546 and 547 of the September 10 issue of Hoard's Dairyman for the Food Maker series.