Okay, so the title may sound like a bit of a second grade playground dare. But, we do want you to take this as a challenge. Dairy Management, Inc. (check-off organization) along with its social media guide and website, myDairy, have launched the Why I Love Dairy Video Contest. The contest hopes to get the creative and humorous juices of the dairy industry flowing to create a viral video to be used as a promotional piece for the dairy industry. Packed into just two minutes, the videos will tell your story why you love milk and dairy products, being a dairy farmer, life on the farm, showing/caring for cows, working with dairy farmers/being part of the dairy business, and/or producing nutrient-rich food. While cramming all that information (or what you can) into two minutes, they also encourage you to be funny, unique, quirky, and engaging. If you aren't sure what that means, check out some of YouTube's most watched videos, and you'll get the picture. The check-off organization hopes that video creators will tell the dairy industry's story while reinforcing key messages regarding dairy product quality, safety and nutrition, animal care and well-being, sustainability/environmental stewardship, and dairy's contributions to the economy and local communities. If you want to know more about these messages, click here. To enter, you must register as a member of the myDairy website. (Don't worry, it's easy, and you won't get a ton of e-mails for signing up). You must also be actively engaged in the dairy industry as a dairy producer or dairy family, dairy association or business, college student or dairy club, or a youth member or club involved in 4-H, FFA, or breed organization. A winner in each of those categories will be selected to receive a $200 Target gift card in addition to its video being utilized for online dairy promotion. We'll post them on our blog, too, as soon as we find out who wins! Winners will be announced on the last day of World Dairy Expo 2010 - Sunday, October 3, 2010. Entries are due by 5 p.m. CST, August 31, 2010. To register, submit your video, or for more information visit myDairy's video contest page.