Trust in dairy isn’t built overnight. It takes time to create and break through with busy consumers who face an overwhelming amount of information and sources to assess.
This is why the checkoff continuously fills the pipeline with stories about America’s dairy farm families and how hard they work to feed people while caring for their land and animals. We also generate content that speaks to dairy’s many powerful health and wellness benefits for people across the lifespan. Check out our consumer Facebook Page, Instagram, and website.
Think of every story as a deposit into dairy’s “trust bank.” We want the bank to be filled not only during good times but also when our industry faces a challenge or needs to debunk a myth that harms people’s confidence in dairy.
Dairy Management Inc., the Innovation Center for U.S. Dairy, and our state and regional checkoff teams work in unison with leading organizations, including the U.S. Dairy Export Council, National Milk Producers Federation, MilkPEP, and International Dairy Foods Association on an industrywide issues and crisis strategy. This multi-stakeholder group is called the Dairy Communications Management Team (DCMT) and its mission is to protect U.S. dairy’s reputation through coordinated communication and engagement.