July 13 2010 12:36 AM

Research shows that eating breakfast is one of the best ways to fuel both the body and mind. Students who eat breakfast also perform better in school.


General Mills Foodservice has committed $100,000 to helps schools with students in grades K-12 build their breakfast programs. This is being done in conjunction with the National Dairy Council's Child Nutrition and Fitness Initiative Breakfast Grant program.

Eligible schools can apply to receive up to $3,000 in funding for their breakfast program. To qualify the school must have the support from the school's principal, district school nutrition director and school nutrition manager, have school enrollment of at least 500 students and demonstrate an opportunity to raise their breakfast participation. Schools must also be enrolled in the National Dairy Council's "Fuel up to Play 60" program for the 2010- 2011 school year.

If your local schools meet the criteria outlined above, encourage them to apply. The deadline for applications is August 15, 2010, with applicants being notified by August 31, 2010.

For more information and to access the grant application, visit www.fueluptoplay60.com. For the Wall Street Journal article.