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Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, has named Jay Kelley as its new president. Kelley has also assumed an equity position in Beck Ag and has been appointed to the company’s board of directors. Kelley’s new leadership positions are effective immediately.
“Since joining Beck Ag in 2014, Jay’s leadership, vast experience and proven expertise have been universally recognized by his clients,” said Stephanie Liska, CEO of Beck Ag. “Jay’s agricultural upbringing and experience perfectly complements the tremendously talented team members Beck Ag has across America.”
In his role as president, Kelley will work closely with Beck Ag’s Go-To-Market Solutions Teams as well as clients to understand market needs and assist in designing strategic solutions supported by Beck Ag’s AG IQ® customer intelligence. He will also help identify and assemble implementation teams with the required expertise to deliver measurable return-on-time and -investment for clients. In addition, Kelley will oversee innovation efforts within Beck Ag, uncovering and evaluating new go-to-market solutions for Beck Ag to deliver value to clients.
Prior to joining Beck Ag, Kelley led business development and implementation activities for Agri Business Group (ABG), then subsequently Adayana Agribusiness Group. In this role, he worked closely with clients to design strategies and initiatives that supported those client’s growth objectives. The supporting concepts ranged from strategy development and marketing planning to learning development and technology solutions. Kelley worked with clients in nearly all segments of the agriculture industry, from the board room to the field. Hispassion for agriculture was a direct result of being raised on a family farm in Illinois. Like many others in agriculture, he appreciates the rewards and challenges that come with being involved with production agriculture.
Founded in 1997, Beck Ag made its mark specializing in facilitating conversations with ag professionals allowing peers to connect with each other, as well as with top industry experts, to enable sound decision-making about products, services and solutions. Currently, Beck Ag showcases five primary capabilities which clients can utilize individually or in tandem: Strategic Planning and Execution; Market Insight and Research; Market Instruction and Education; Market Influence; and, Market Intelligence.
“Beck Ag is entering a period of unprecedented growth despite ongoing corporate agricultural industry consolidation and brand shifts,” said Beck Ag Board Chairman and Founder John Finegan. “Jay’s understanding of the agriculture industry and his leadership will greatly assist with our ability to continue to expand in future years.”
About Beck Ag, Inc.
Beck Ag was formed in 1997 by John Finegan and Charlie Beck. Beck Ag began helping clients and their customers initiate and participate in meaningful conversations with each other, with the ultimate goal of making each conversation beneficial to their clients’ business. Headquartered in Wayne, Nebraska, Beck Ag provides agricultural marketing strategies that change behavior, accelerate product and services adoption and drive sales.