Kristen K. Broege joined the Hoard’s Dairyman team in August 2019 as the Digital Marketing Manager. In this role, she is responsible for managing Hoard’s digital marketing channels and developing opportunities for dairy suppliers that partner with Hoard’s to maximize their online presence.
A 2018 graduate of the University of Wisconsin-Madison with a degree in dairy science and certificate in agricultural business management, Kristen combines her experience in sales and marketing with her passion for the dairy industry in this role. In college she was involved in Badger Dairy Club, the Association of Women in Agriculture, the National Agri-Marketing Association, and was on the collegiate dairy judging team. In the past, Kristen has held sales and marketing internships with Landmark Services Cooperative and CentralStar Cooperative, formerly known as East Central Select Sires. Most recently, she was the Director of Sales & Membership for the Wisconsin Holstein Association.
Kristen owns a small herd of registered Holstein cattle with her two younger sisters. Showing under the farm name Rock-Edge, their family exhibits at local, state, and national shows. Kristen enjoys serving on the Rock County Holstein Breeders Board as Junior Advisor and co-chairing fundraising efforts for the Janesville FFA Alumni.