Aug. 6 2020 03:41 PM

Storytelling experience will boost profile of dairy community

The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Steven Schauer, an experienced communications professional, has joined the Dairy Business Association and Edge Dairy Farmer Cooperative, where he is helping shine a brighter light on the good work of the sister organizations’ members.


In a new communications specialist role, Schauer is putting strong storytelling skills to work while assisting in social media, news media relations and member communications. He is particularly focusing on the progress of a growing number of innovative farmer-led watershed conservation groups that DBA and Edge closely support through the Dairy Strong Sustainability Alliance.

“Communication is critically important in any business and today it may be as important as ever for our dairy farmers, as customers are keenly interested in how food is produced and who is producing it,” Tim Trotter, executive director of DBA and Edge, said. “We are fortunate to have found someone with Steven’s skills and passion for telling great stories to bolster our team.”

Schauer has worked in communications for more than a decade and most recently served for nine years as the director of athletic communications at Concordia University Wisconsin. He also previously worked with the Green Bay Packers and at the University of Louisiana at Monroe. He has a background in news media and creating content in written, social media and video forms.

“I am excited to tell the story of the hard-working men and women in the dairy community,” Schauer said. “I have always felt that farmers are undervalued and underappreciated, and highlighting their work more often and more creatively will help advance the industry as a whole.”

DBA and Edge represent farmers and supportive businesses throughout the Midwest on governmental policy and provide a variety of other services. DBA, with members in Wisconsin, focuses on regulations in that state. With members in Wisconsin and additional states, Edge fights for effective dairy policy at the federal level.