The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

WHAT: Weis Markets, PA Dairymen’s Association, Feeding Pennsylvania and American Dairy Association North East will celebrate World Milk Day and National Dairy Month with the kickoff of the Fill A Glass With Hope^® campaign. Weis Markets customers can round up their grocery payments at checkout to help fight hunger throughout the month of June statewide. In addition, Weis will host the PA Dairymen’s “Milkshakes On The Moo-ve” truck at area stores for milkshake fans to enjoy those popular milkshakes.

Weis Markets customers are encouraged to donate to Fill A Glass With Hope^® throughout the month of June and enjoy “Milkshakes On The Moo-ve” as they travel to select Weis Markets stores offering famous dairy treats to fans.

Donations will be distributed to the following local food banks to purchase milk: Central Pennsylvania Food Bank, Helping Harvest, Philabundance, Second Harvest Food Bank of NEPA and the Lehigh Valley, and the Weinberg Northeast Regional Food Bank.

WHEN:

Wednesday, June 1, 2022 at 11:00 a.m.

• The program will occur from 11:00 – 11:30 a.m.

• “Milkshakes on the Moo-ve” Pop Up featuring those popular, delicious PA Dairymen’s Association Farm Show milkshakes will be available to the Public from 11 a.m. to 3 p.m.

WHERE:

Weis Markets Lewisburg

6901 Westbranch Highway

Lewisburg, PA 17837

WHO:

• Ron Bonacci, Vice President of Advertising and Marketing, Weis Markets

• Dave Smith, Executive Director of PA Dairymen’s Association

• Jane Clements, Chief Executive Officer, Feeding PA

• Charlie Batch, Former Pittsburgh Steelers Quarterback

• Russell Redding, Pennsylvania Secretary of Agriculture

• Local dairy farmer Dina Zug

• PA Dairy Royalty

WHY:

Milk is one of the most requested items at food banks but one of the least donated due to perishability. Without milk in the diet, it is difficult to get the recommended essential nutrients for health, especially for children. Milk is the top source of calcium, potassium, and Vitamin D in the American diet – nutrients critical to development and growth in children.

KEY VISUALS:

• Remarks from representatives from Weis Markets, PA Dairymen’s Association, Feeding PA, American Dairy Association North East and special guests, including former Pittsburgh Steelers quarterback Charlie Batch, PA Secretary of Agriculture Russell Redding, PA Dairy Royalty, local dairy farmer Dina Zug, vendor partners and food bank partners

• Milkshake toast

• Donation of truckload of fresh milk to local food bank