The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Every dairy has a story, and for six years, Holstein America has shared modern-day farm life with audiences around the world. The documentary series, produced by Holstein Association USA, pays tribute to U.S. Registered Holsteins®, the world’s perfect cow, and the people who raise them.

Tune in to the next episode of Holstein America at 7 p.m. CST/8 p.m. EST, Monday, February 13, on RFD-TV.

“As the nation’s leading television program devoted to the dairy community, we are honored to tell these important stories,” says John Meyer, CEO of Holstein Association USA. “This next episode of Holstein America is a wonderful example of the diverse reaches of the Registered Holstein cow.”

At the heart of the program are Holstein breeders, who ensure an abundance of dairy products are produced efficiently, sustainably and at the highest quality in the world. Holstein America visits a dairy in southwest Missouri, where two brothers are continuing a family tradition generations in the making. The show also spotlights an industry trailblazer from Pennsylvania, who helped pioneer early genetic innovations for dairy producers.

The upcoming Holstein America will also showcase work at colleges and universities to grow an even brighter dairy future. From the Midwest to the East Coast, student-run dairy farms are inspiring students to dream big in the dairy industry. At Western Kentucky University, see how the one-of-a-kind WKU SmartHolstein Lab sparks curiosity and future technology for dairy producers around the world.

Opportunities for careers in the dairy industry expand far beyond the barn. Hear the story of how a longtime cheesemaker in New England works to engage the next generation about where their food comes from.

The hour-long program, sponsored by Merck Animal Health, also explores programs and services offered by Holstein Association USA, including a look at genetic offerings through Holstein Marketplace Sires, and research into how dairy conformation plays a role in overall productivity and performance.

Join us for Holstein America at 7 p.m. CST, Monday, February 13, on RFD-TV.

RFD-TV is a leading independent cable channel available on DISH Network, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Suddenlink and many other rural cable systems. Reference local listings for more information.

After the show, visit to find a complete collection of the Holstein America series. Also stay tuned to Holstein Association USA on Facebook and Instagram for more information.