We’re in a unique era of wellness where consumers are expecting more benefits from the foods they choose. They’re looking for foods that help them grow and perform from the earliest start in life – foods that supercharge their digestive track and heart health; foods that provide bone and brain-boosting benefits.

This is today’s concept of holistic wellness. And dairy foods are well-positioned to shine as a modern health solution that can benefit all of these areas thanks to decades of dairy farmer investment in research to discover the nutritional benefits of dairy foods.

Not only is this good for the health of Americans, it’s good for dairy farmers and the dairy community as these wellness territories represent more than $150 billion in marketplace opportunities.

One way the checkoff is amplifying dairy’s contributions to these wellness territories is through two new keynote presentations aimed at empowering and enhancing women’s wellness. The goal of these presentations is to bring a fresh perspective on the lifestyle factors – nutrition and dairy as contributors to helping women achieve the health benefits they’re seeking.

The two keynote presentations are:

• Women's Wellness: A Modern Era of Science and Sustainability
• Empowering Moms: A Guide to Starting Every Child on a Pathway to Lifelong Wellness

Attendees will receive expert tips, meal and snack suggestions, and new knowledge, tools, and resources to empower women to achieve holistic health.

We’re seeking opportunities to speak at conferences and meetings with medical and health professionals, top-tier meetings reaching business and executive women's groups. We also welcome opportunities to present at meetings with dairy farmers and dairy community leaders.

We will bring awareness and excitement about dairy’s role in wellness through an “edutainment” style based on relevant, science-based evidence on how to incorporate dairy foods into diets that can help enhance the health and wellness of individuals and families.

As we approach 2025, we are excited to launch this opportunity to showcase how dairy foods can indeed be a modern wellness solution. If you’d like to explore bringing one of these presentations to your meeting, please contact me at Katie.Brown@dairy.org.