Oct. 1 2015 11:02 AM

Foreshadowing the demise of Waterloo, Expo visionary Alan Hetts took a leap of faith in Madison, Wis. We Need A Show chronicles that story and how Expo has developed over the past 50 years.

With its golden anniversary in 2016, Expo's celebrations have already begun. Two longtime Hoard's Dairyman editors, Steve Larson and Corey Geiger, played a special role in bringing to life 50 years of World Dairy Expo history through We Need a Show.


The pair co-edited, We Need a Show, the commemorative 50th anniversary book that brought together 40 independent writers and influential Expo personalities to document the memories and stories of the show.

Kristin Olson, Media Relations Manager for World Dairy Expo, kicked off the press conference. Geiger spoke of the origins of the book and introduced Roy Hetts, whose father was a visionary for World Dairy Expo. Expo General Manager Scott Bentley then expressed Expo's appreciation to all those involved in not only the book, but Expo as a whole.

The book will be for sale throughout the week in the Coliseum and Exhibition Hall, and some of its authors and editors will be available at the sales locations to discuss the history of World Dairy Expo and the process of bringing the book together.



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Amanda Smith
The author was an associate editor and is an animal science graduate of Cornell University. Smith covered feeding, milk quality and heads up the World Dairy Expo Supplement. She grew up on a Medina, N.Y., dairy, and interned at a 1,700-cow western New York dairy, a large New York calf and heifer farm, and studied in New Zealand for one semester.