This spring, an advertising campaign developed by the Milk Processor Education Program (MilkPEP) captured the internet when it parodied the rise of alternative milk beverages by proclaiming that actress...

While the amount of U.S. milk flowing through Federal Milk Marketing Orders (FMMO) climbed to the highest level since the days when California joined the system, fluid milk movement moved to an all-time...

The dairy checkoff is hoping consumers will be thirsty for a glass of milk after watching social media content depicting several ways milk remains a tried-and-true complement to a peanut butter sandwich,...

This fall the world will be coming to America’s doorstep. And the entire U.S. dairy sector is poised to shine

In light of the Food and Drug Administration’s disappointing decision to allow dairy alternative beverages to use the term milk in their names and on their labels, it is refreshing to see solid information...

FDA’s split-decision draft guidance on plant-based beverage labeling offered last month gave everyone something to be mad about. For dairy producers and consumers, the fact the agency would allow...

After hearing objections from county constituents and the Wisconsin Milk Haulers Association, the Chippewa County Highway Committee, Chippewa County Board of Supervisors, and the Chippewa County Highway...

“Milk is not a commodity that can be held. It has to be shipped every other day,” shared Matthew Holub, a Chippewa County dairyman. “It’s right on the license plate of this state....

Sports and the dairy industry go well together. Both require a dedicated work ethic and a commitment to something greater than yourself — for an athlete, that’s their team, and for a farmer,...

For the past few weeks, we have been keeping our eye on one amazing cow that has far exceeded our production expectations

Dairy helps us make our favorite cookies, desserts, drinks, and more during this special time of year

Our wedding day was filled with little moments and details that honored our dairy farming roots

If your local store is low on dairy products, take the time to say something – they may thank you

When it comes to milk quality, there are details I can see now that I couldn’t before we had our voluntary milking system

Cows are remarkable creatures, but it is up to us to unlock their potential by providing basic elements including water and enough access to it

Be ready with these facts to share agriculture’s sustainable story whenever you get the chance to talk to people in the general public

This isn’t any sort of breaking news, but kids prefer their milk flavored. In fact, about 67% of the milk that moves through U.S. schools is flavored

“GREAT NEWS!!!”That was the lead statement from Peggy Holoubek Hainy on Monday, March 14, who just days earlier made a public plea on Facebook

Humans have known for generations that milk — nature’s most nearly perfect food — is a convenient, versatile package of nutrition

Today’s milk case offers a variety of products differentiated by flavor, fat content, package size, and other characteristics that call out to consumers, but that’s not all