National Farmer’s Day is October 12, and it’s a chance for us in agriculture to connect with our dairy-loving consumers and showcase real life on the farm through our social media channels

Named after legendary dairy-industry icon Stephen Babcock . . . Babcock Hall, which facilitates some of the world’s most cutting-edge dairy product research, will be reborn

There is a consistent message that dairy producers have been hearing — Connect with your consumers. They want to know the people who produce their food

Meet Clayton. He is a healthy, rambunctious, bright-eyed boy with a smile that could melt the coldest of hearts

As dairy producers, industry members, and associates, we all know about the benefits of milk

Dairy product sales give grocery stores good bang for their buck, so how come they don’t get more shelf space?

Remember when everyone used to tell you that having a farm blog was a priority — before social media was all the rage? Are farm websites and blogs worth the time to build today?

I was driving to a farm visit, and any time spent in my car I am tuned into the local National Public Radio (NPR) station

I think we can all agree that we are beyond frustrated with the state of the dairy industry

Last week, I attended the Inaugural Dairy Experience Forum, a conference on engaging today’s consumers to build dairy demand

It’s becoming increasingly obvious to me that what we’re doing right now in the dairy industry isn’t working. If it were, family farms wouldn’t be selling out at such an alarming...

Wisconsin’s Marathon county was a logging community until the late 1800s. At that time, farmers permanently settled in the area, pulling up tree stumps and planting crops to feed their livestock

Many people don’t think of dairy farming when they think of Utah. Honestly, what comes to my mind first are mountains and national parks (which after you check out some of their farms, you’ll...

For a group of dairy farmers, the Farm Wisconsin Discovery Center has been a vision for over eight years

“Where are our consumers spending time on social media?” I get this question a lot from farmers and dairy industry communication professionals during my training sessions

How many risk management meetings have you been to in the last two years? I must've attended at least three or four and been invited to over a dozen

I’m sometimes asked by dairy farmers why they no longer see the checkoff’s advertising on television like they used to

World Milk Day on June 1 served as a rally point for the dairy community to convene and celebrate, as well as kick off our personal stories of Undeniably Devotion

To say that most consumers know little about dairy farming might be generous — and rounding their average knowledge level down to zero might not be totally unfair