by Amanda Smith, Associate Editor
Cheese is an integral part of pizza's appeal. And no restaurant chain has done more to revive its slumping pizza sales than Domino's. Additional cheese, which bolstered the product's taste, was key to that recovery.
Vegans, though, aren't satisfied with the chain's menu offerings. Recently, PETA, which reportedly owns 39 shares of the pizza giant's stock, submitted a resolution requesting Domino's add vegan cheese and meat as topping options on its menu.
PETA has been pressuring the pizza company to offer vegan alternatives due to a heightened demand for vegan fast-food options.
Shareholders voted upon the resolution, and results were announced at Tuesday's shareholder meeting in Ann Arbor, Mich. The proposal garnered less than 0.28 percent or an estimated 140,700 votes. Those opposed numbered approximately 43.2 million, according to Tim McIntyre, vice president of communications for Domino's.
McIntyre also noted that Domino's has tested vegan cheese in-house and that it did not perform well.
The Domino's board stated, "Like any prudent restaurant operation, we only add new items to our menu when there is meaningful consumer demand for that product. We have yet to see a clear indication of that demand which would suggest we add it to the menu of our more than 5,000 U.S. stores."
To support its rationale, the board also cited a Domino's restaurant in Israel that offered vegan alternatives. At that store, only 1.2 percent of the cheese sold on pizza was vegan.
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(c) Hoard's Dairyman Intel 2015
April 27, 2015
Cheese is an integral part of pizza's appeal. And no restaurant chain has done more to revive its slumping pizza sales than Domino's. Additional cheese, which bolstered the product's taste, was key to that recovery. Vegans, though, aren't satisfied with the chain's menu offerings. Recently, PETA, which reportedly owns 39 shares of the pizza giant's stock, submitted a resolution requesting Domino's add vegan cheese and meat as topping options on its menu.
PETA has been pressuring the pizza company to offer vegan alternatives due to a heightened demand for vegan fast-food options.
Shareholders voted upon the resolution, and results were announced at Tuesday's shareholder meeting in Ann Arbor, Mich. The proposal garnered less than 0.28 percent or an estimated 140,700 votes. Those opposed numbered approximately 43.2 million, according to Tim McIntyre, vice president of communications for Domino's.
McIntyre also noted that Domino's has tested vegan cheese in-house and that it did not perform well.
The Domino's board stated, "Like any prudent restaurant operation, we only add new items to our menu when there is meaningful consumer demand for that product. We have yet to see a clear indication of that demand which would suggest we add it to the menu of our more than 5,000 U.S. stores."
To support its rationale, the board also cited a Domino's restaurant in Israel that offered vegan alternatives. At that store, only 1.2 percent of the cheese sold on pizza was vegan.
(c) Hoard's Dairyman Intel 2015
April 27, 2015
