"Who doesn't like real Mozzarella sticks?" asked Dairy Management Inc. (DMI) dairy scientist Porter Myrick, who works exclusively with McDonald's.
As it turns out, McDonald's customers voted for Mozzarella sticks by choosing the side in two of three orders when the restaurant launched its McPick 2 program.
As dairy farmers, one would think adding Mozzarella sticks to a menu would be an easy proposition. However, when you consider the 14,000 McDonald's restaurants across the country, and that the need for a consistent product is a must, so much more is involved in rolling out a new product.
To learn more about McDonald's introduction of Mozzarella sticks, listen to comments from Myrick in the above video.
This Hoard's Dairyman Intel article is part of an eight-part Dairy Food Maker series with McDonald's. It details a partnership that began with McDonald's and Dairy Management Inc. (DMI) in 2004 and continues to this day with Dairy Checkoff dairy scientists working directly at McDonald's headquarters in the greater Chicago, Ill., area.
Click here to view previous reports from this McDonald's series:
Go-Gurt sells 300 million tubes of yogurt
McDonald's revolutionized milk
Why Dairy? Why McDonald's?
To read more about the McDonald's experience and the organization's partnership with dairy farmers, turn to pages 546 and 547 of the September 10 issue of Hoard's Dairyman for the Food Maker series.