Talk about dedication. The founding fathers of World Dairy Expo literally bet the farm - to the tune of $100,000 - just to save the show in its third year.

Sounds like an easy decision these days. But that wasn't the case in 1969 when the show had lost piles of money in each of its first two years.

To learn more, listen to this August 14, 2014, audio from Gary Magnussen and Norm Magnussen Jr., sons of Norm Magnussen Sr. who helped found the world's greatest dairy show. The person asking the questions during an interview in Lake Mills, Wis., is yours truly as we set out to produce We Need A Show, the 212-page book on the 50 years of World Dairy Expo.

To order your copy of We Need A Show, follow the highlighted link.

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(c) Hoard's Dairyman Intel 2016
August 29, 2016
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