For the fourth year in a row, leaders in the dairy industry will gather in Lexington, Kentucky from December 6 - 8, for Alltech's Global Dairy 500. In 2011, the Global 500 will move into uncharted territory, venturing into a world of opportunities and challenges, and exploring the dairy industries' future landscape.

"Our world is changing. Global demand for fuel, food and other commodities will only continue to spike as the world's population and wealth increases. The adoption of new technologies is not optional anymore, but necessary if you want to stay competitive. It's a world of transparency in which people develop strong personal impressions of companies and producers - and communicate their feelings through social media as well as with their neighbors. To succeed in this new environment, the dairy industry must be prepared and must be able to engage the minds of future generations," said Dr. Pearse Lyons, president and founder of Alltech.

The agenda this year packs in everything the progressive dairy producer needs to know about the future of the dairy industry, from communicating the message to consumers, to engaging the next generation of dairy farmers. Highlights from the Global Dairy 500 programme are as follows:

• 32,000 Liters of Milk: A reality or an unachievable target?
Karl Dawson, Alltech, USA

• No Recovery: The critical aspects of calf rearing
Sam Leadley, Attica Veterinary Associates

• What Can a Multinational Expect from Dairy Farmers to Secure Future Needs?
Paul Gartner, Milk Upstream/Groupe Danone

• From Farm to Spoon - Why I could not wait to start my ice cream business
Carl Chaney, Chaney's Dairy Barn, USA

• Discovering the Power of Influence - Interacting with your marketplace through Social Media
Troy and Stacy Hadrick, Advocates of Agriculture, USA

There will also be a special roundtable discussion between delegates following the seminars entitled "Roadmaps to the Future of the Dairy Industry."

To be a part in planning for the future of the dairy industry, join us December 6 - 8, 2011 in Lexington, Kentucky. For more information, or to register, visit