When we look at the two communications platforms of websites and social media, we need to see them as separate entities instead of an “either/or” option. There is a reason that most businesses...
I’m just going to say it, we have to stop playing the victim. Do I love agriculture? Yes. Do I lose my temper when someone makes a disparaging comment? Yes
Urbanization is a tricky subject. It affects each state, region, county, and town differently, and there are certainly benefits to expanding our communities
We have been milking with robots for three months now. The months of construction as well as the retraining of cows were both stressful and labor intensive
Most farmers are passionate about their animals and the food they produce. Some farms turn that passion into a business, selling products directly to consumers. To stand out among the crowd, it
Last Sunday, Joaquin Phoenix used his fame to denounce dairy farming to millions of people. If I’m being completely honest, I’m a little impressed that he was able to slip the phrase “artificial...
My job with the dairy checkoff is to study everything that is going on outside of the dairy industry. While that may seem like somewhat of a disconnected way to work on the dairy farmers’ behalf,...
I want to start this by saying that I am not a licensed professional. I am just a farmer who knows how it feels to be at the end of your rope with what seems like no way to crawl back from the darkness
Maybe I look younger than I actually am. Maybe I don’t look like the “Rodgers.” Maybe I have a sign stuck to my back saying I can’t help you. Or maybe, just maybe, there is still...
Last week I taught class of high school juniors and seniors about marketing, and we were discussing where their target audience would be using social media
There are a lot of farmers out there this year feeling pretty grinchy. Winter is coming, some of us are still harvesting, our finances aren’t getting any better, and with the recent news of Dean’s...
A new year is right around the corner, which means it is resolution season. Many consumers will be thinking about new health and fitness goals and looking for information on how they can meet them
Last week, when the news broke that Dean’s had filed for bankruptcy, I sat staring at my phone wondering what this meant for our family farm; you see, we ship our milk to Dean’s
TikTok is a global social network based on video content that started in China. The audience is mostly younger people (under 30 years old), and it is around the size of Instagram with about 1 billion users
Everyone has a different definition of what a farmer is. The worst I found came from dictionary.com, and it was, “an unsophisticated person from a rural area.”
Agriculture is hard right now. Not just financially or physically, but emotionally and mentally, too. As hard as it is to talk to our families, sometimes it’s even harder to talk to professionals...