"A good example of a change we made, listening to consumers, is the removal of cows treated with the rBST hormone from our milk supply," said Molly Starmann, senior director of brand public relations and reputation at McDonald's.

"rBST was a big trigger for moms," said Starmann, pointing to significant interaction in social media and other well-documented consumer conversations.

"We wanted our moms to feel better about the Happy Meal and the dairy their kids were consuming," she explained.

To learn more about the natural and real food movement, listen to the comments above from Starmann, a 10-year McDonald's staffer.

This Hoard's Dairyman Intel article is part of an eight-part Dairy Food Maker series with McDonald's. It details a partnership that began with McDonald's and Dairy Management Inc. (DMI) in 2004 and continues to this day with Dairy Checkoff dairy scientists working directly at McDonald's headquarters in the greater Chicago, Ill., area.

Click here to view previous reports from this McDonald's series:
It takes 16 ice cream suppliers at McDonald's
How butter came back to life at McDonald's
How can chicken use dairy's Real Seal?
Mozzarella sticks filled two of three orders
Go-Gurt sells 300 million tubes of yogurt
McDonald's revolutionized milk
Why Dairy? Why McDonald's?

To read more about the McDonald's experience and the organization's partnership with dairy farmers, turn to pages 546 and 547 of the September 10 issue of Hoard's Dairyman for the Food Maker series.

To comment, email your remarks to intel@hoards.com.

(c) Hoard's Dairyman Intel 2016
October 3, 2016
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