Oct. 20 2016 01:22 PM

New, simple design facilitates easy access to expert information and resources.

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Rock River Laboratory has launched its newly refurbished website at rockriverlab.com. The intuitive new design offers the laboratory’s customers, partners, and other industry members advanced, expert information and resources quickly at their fingertips.

“In order to honor our continued dedication to innovations that make our customers lives’ easier, we knew that investing in a more customer-conscious website was an important addition to our portfolio of tools,” explains Zachery Meyer, Rock River Laboratory Director of Operations. “Sharing the key knowledge and guidance our customers request to both understand results and make qualified decisions based on those results is a high priority for our team, and our new website’s extensive, organized resources offer just that.”
Mobile-friendly, the Rock River Laboratory website is now easily navigated on a desktop, smartphone, or tablet alike. The new, convenient information hub also offers users improved search functionality to refine and easily fulfill data needs. Acting as an interactive platform for fresh, relevant agriculture news and the inner workings of Rock River Laboratory, the new website shares first-hand glimpses into new tools and new research for future customer use, as well as timely, from-the-field updates as the Rock River Laboratory team dispenses insights via regular summaries and the website-hosted blog.
“It’s been our goal to make our website the core catalog of our analysis and research information to share as an added value to the industry,” states Don Meyer, Rock River Laboratory president. “With its new interactive capabilities, our website now provides all of this worthwhile information in a more accessible format that we hope will open doors for customers and industry alike.”
Those seeking to receive new Rock River Laboratory information alerts can sign up via RSS Feed while also subscribing to receive quarterly news and management tips from the Rock River Laboratory expert team and research lab. All of these opportunities can be quickly fulfilled on the website homepage, www.rockriverlab.com.
Founded in 1976, Rock River Laboratory is a family-owned laboratory network that provides production assistance to the agricultural industry through the use of advanced diagnostic systems, progressive techniques, and research-supported analyses. Employing a team of top specialists in their respective fields, Rock River Laboratory provides accurate, cost-effective, and timely analytical results to customers worldwide, while featuring unsurpassed customer service.