If you look at what is important to young consumers . . . millennials and Generation Z . . . they want to know where their food comes from.
“For a longtime, where our food comes from has been a black box,” commented Taco Bell’s Heather Mottershaw. “For the Taco Bell brand, transparency is very important. How we tell our food stories is very important. The first thing is for us to understand it so that we can then share.”
That’s why Taco Bell so values its partnership with the nation’s dairy farmers via Dairy Management Inc. and the national dairy checkoff.
To learn more about Taco Bell’s approach to sharing its food and dairy story, listen to audio comments from Taco Bell’s Heather Mottershaw. A note to the listeners, at times there are questions from Hoard’s Dairyman Managing Editor Corey Geiger.
This Hoard’s Dairyman Intel article is part of an eight-part Dairy Food Maker series with Taco Bell. It details a partnership that began with Taco Bell and Dairy Management Inc. (DMI) in 2012 and continues to this day with Dairy Checkoff dairy scientists working directly at Taco Bell’s headquarters in the greater Los Angeles, Calif., area.
Click here to view previous reports from this Taco Bell series:
Cheese glues tortilla shells together
Cheese pull captures consumers
Dairy farmers contribute to Quesalupa launch
To read more about the Taco Bell experience and the organization’s partnership with dairy farmers, turn to pages 648 and 649 of the October 25 issue of Hoard’s Dairyman for the Food Maker series.
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(c) Hoard's Dairyman Intel 2016
November 28, 2016