The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.
The virtual farm experience allows all ages to gain first-hand knowledge of life on a dairy farm. This experience was created to connect people who didn’t grow up on a farm or are unable to visit a dairy farm near them with the opportunity to learn firsthand how dairy farmers care for their animals and the environment. The virtual farm experience allows you to experience every nook and cranny of what life is like on a modern-day dairy farm across the Dairy MAX region. The tour gives you a front seat to see where the dairy cows live, how they are fed, how the land is used, the milking process, and how the milk ends up in a store near you.
The last several years have proven challenging to bring visitors to dairy farms, and farmers wanted to continue sharing their farms and story. The Dairy MAX team explored new and innovative ideas as to how to bring people to the farm using the latest technology. “We constantly desire to bridge the gap between consumers and dairy farmers in an impactful and effective way. The transparency of the 360 tours allows us to connect with every generation and give them a true virtual tour of a dairy farm,” said Marty McKinzie, chief growth officer.
The tour even offers insight into how dairy farms can vary across our region, as Dairy MAX visited three farms across their eight-state region to ensure they gave viewers the best experience possible. The use of multiple dairy farms allows viewers to visit three different types of milking parlors in a matter of seconds. Dairy MAX is excited to take you along with them on this 360-degree journey.
Dairy MAX’s goal was not just to create a virtual tour but to make this an experience to remember. The immersive experience has two different viewing options. The first option is to view from a smart device, and the second option is to fully step into a farm with 360-degree goggles.
“The goal is to connect with consumers, both younger and older generations, and take them on a truly immersive experience. We want them to see what it’s like on-farm and how dairy farmers care for their land and animals while creating a sustainable product,” said Elizabeth Hurst, director of corporate communications.
Are you ready to step into a dairy farm? Check out DairyTour360.com for your tour today.