Phoebe and her family have hosted many "Ag in the Classroom" type events for schools, scouts, seniors and farm-city tours. They have also hosted "Breakfast on the Farm" for the Berks County Chamber of Commerce executive board. These types of events provide opportunities to share the truth about modern animal production, dispelling popular animal rights myths. Vista Grande Farm coexists with its community by offering a transparent view of its dairy practices.
Nominator Paul Slayton, Pennsylvania Beef Council executive director, says, "Phoebe believes firmly that they and their cattle are a team; they work in partnership. They also manage their dairy for increased returns on market cows at harvest by reconditioning prior to selling as "white cows." Currently, they are researching the costs and benefits of selling custom bulk freezer packs utilizing BQA labels and the farm logo to accommodate the changing consumer needs and wants. And she provides extensive training to hired labor. She is very deserving of this award."
The National BQA award winners are selected annually by a committee of representatives from universities, state beef councils, and cattle industry groups.