Inside the October 25, 2017, issue of Hoard’s Dairyman, you will find award winners, cattle show results, and trade show highlights from the recently concluded World Dairy Expo. On the cover, you will see one of the Grand Champions from the seven breed shows . . . but not everyone will receive the same cover.
During the five-day show, our art director, Ryan Ebert, took thousands of photographs at World Dairy Expo. A unique image of each Grand Champion was chosen by our editorial team to represent her breed. These photographs captured some of the most emotional moments to take place on the colored shavings.
Working with our printer, Royle Printing, we were able to take these photos and create seven different covers for the magazine. Normally, once an issue of Hoard’s Dairyman is printed, the same cover is dropped down on to every magazine. This time around, after each cover was printed separately in a split run, all seven were collated, or shuffled together like a deck of cards. The binding machine then placed one of the seven covers on to each issue. You can see how the magazines came together in the video below.
A different back cover advertisement is also featured on each of the seven versions of the magazine. The issues will be randomly distributed to subscribers around the world. Ask your family, friends, and neighbors which cover they received in their mailbox. Maybe you can negotiate a trade for your favorite breed!
A limited number of issues are available for purchase if you would like a specific cover or want to own the entire set. Cost is $8.00 per issue, which includes tax and shipping. An entire set of reprints, including all seven covers, is available for $35 including tax and shipping. Rates will vary for international orders. Call (920) 563-5551 to place your order.
If you haven’t seen them all yet, take a look at the seven covers. Which one is your favorite? Place your vote here, and we’ll share the results on social media next week.
The author is an associate editor and covers animal health, dairy housing and equipment, and nutrient management. She grew up on a dairy farm near Plymouth, Wis., and previously served as a University of Wisconsin agricultural extension agent. She received a master’s degree from North Carolina State University and a bachelor’s from University of Wisconsin-Madison.