When asked which platform is best to reach today’s consumer, there’s one that shows up prominently in Google searches and social media: YouTube. Why is that?

1. You can reach a large audience: YouTube is the world’s largest video-sharing platform and the second largest search engine, with more than 2 billion monthly active users. By creating a YouTube channel, you can reach a massive audience of potential consumers who are interested in learning about dairy products, where they come from, and how life is on the farm.

2. You can share an authentic story through video: YouTube provides an excellent platform for you to share your story with the public. You can use the platform to showcase your unique farming practices, highlight the quality of animal care (consumers are most interested in the well-being of your cows), and provide insights into the day-to-day operations of your dairy farm.

3. You can build trust: Consumers want to know the source of their food and that the products they buy are produced in a responsible, sustainable, and ethical manner. By sharing your story on YouTube, you can build trust with consumers by demonstrating your commitment to animal care, sustainable farming practices, and high-quality dairy products.

4. You can give insights to consumers: There are many misconceptions and misinformation about dairy farming and the dairy industry, and YouTube provides an opportunity for you to provide insights to consumers about our industry. By providing accurate information about the dairy industry and dispelling common myths, you can help consumers make decisions based on facts about the dairy products they buy.

5. If you sell direct, it can increase sales: By building a strong brand presence on YouTube, you can increase sales by attracting new customers and building loyalty with existing ones. Consumers who feel connected to a brand are more likely to make repeat purchases and recommend the brand to others, which can help increase dairy sales and revenue.

In summary, YouTube is an excellent platform for dairy farmers to reach consumers, share your story, build trust, provide insights to consumers, and grow sales. By using this powerful tool, you can connect with consumers in a meaningful way and help build a stronger, more sustainable dairy industry.

Do you have a YouTube channel for your farm? We would love to see it and add it to our list of Dairy Farmers on YouTube.

To learn more about your national dairy checkoff, visit www.usdairy.com/for-farmers, sign up for the Your Dairy Checkoff Newsletter. To reach us directly, send an email to TalkToTheCheckoff@dairy.org.