The Hoard's Dairyman Farm typically pictures cows at the farm once each year for promotion, marketing and advertising purposes. This generally occurs in summer or fall. This year, a beautiful summer day was the backdrop for 10 cows. But, before picturing can start, there was a lot of work that went into planning the day's events. The first item the farm team needed to decide on was which cows would be pictured – those for A.I. companies and for the farm itself. Hoard's Dairyman Farm uses many young sires and they are frequently photographed as progeny-test daughters to be used by A.I. companies in their marketing projects.