Aug. 21 2013 07:40 AM

Picture-day planning starts far in advance.

The Hoard's Dairyman Farm typically pictures cows at the farm once each year for promotion, marketing and advertising purposes. This generally occurs in summer or fall. This year, a beautiful summer day was the backdrop for 10 cows. But, before picturing can start, there was a lot of work that went into planning the day's events. The first item the farm team needed to decide on was which cows would be pictured – those for A.I. companies and for the farm itself. Hoard's Dairyman Farm uses many young sires and they are frequently photographed as progeny-test daughters to be used by A.I. companies in their marketing projects.

Ten cows were photographed on July 25 by Kathy DeBruin of Agri-Graphics. You can view the results of the day at Watch for them in A.I. company promotions and farm advertisements. Read more of this HD Herdbook blog.