The dairy checkoff is hoping consumers will be thirsty for a glass of milk after watching social media content depicting several ways milk remains a tried-and-true complement to a peanut butter sandwich,...

Between an impending visit from the inspector, Mother’s Day passing us by, and some upcoming events we want to have the farm in top shape for, we’ve been taking any chance we get to do extra...

Stress is part of life, and in some ways, it can motivate us to do better and be better

For the 93rd year, our office flooded with mail from around the country as dairy farmers, youth, companies, and enthusiasts sent in their placings in our annual Cow Judging Contest

I know they are a weed, but I still think dandelions are pretty

When we started milking in our robotic milking facility, we were fetching cows that hadn’t come up to milk on their own seven to eight times per day

Following a lifestyle that includes making decisions that are good for the planet continues to grow in importance to many consumers, especially those that fall in the demographic of Gen Z

What’s the saying . . . don’t let a good crisis go to waste? Unfortunately, crises happen in the dairy industry more than we’d like, and we learn something from each and every one

A certain amount of stress can be motivating; it can drive us to take action. Unfortunately, too much stress leads to changes that impact our mind, our body, and our relationships with the people around...

“Roots, roots, roots, and more roots. I want roots.” That was the message soil scientist Jamie Patton shared loud and clear during her presentation at the Professional Dairy Producers of Wisconsin’s...

When asked which platform is best to reach today’s consumer, there’s one that shows up prominently in Google searches and social media: YouTube. Why is that?

The thought of creating a business plan for your farm can be daunting, but this document serves several important purposes. For starters, it may be required by a lender when applying for financing. It...

If the past year has taught me anything, it’s the importance of having options in the grocery store

Maintaining hoof health is a continuous goal on our dairy, and regular trimming helps us achieve this

Promotional efforts supported by the national dairy checkoff earned two awards at a recent marketing competition

The 93rd Hoard’s Dairyman Cow Judging Contest is ready for your entries

As the “Your Dairy Checkoff” podcast starts its third year featuring farmer hosts, dairy industry guests, and in-depth conversations about dairy products and farming promotion, we want to thank

A website can be a valuable online platform for your business. Here are some thoughts to get you started

The one question I get asked the most as a robotic dairy farmer is this: How many cows can you run per robot? This is such a loaded question to me. I can dissect this one question into many diffe

Social media gives dairy a large audience to connect with; it’s up to you to decide which platform fits your needs and interests