“If you build it, they will come.” That line comes from the movie “Field of Dreams,” where a baseball diamond was constructed in the middle of an Iowa cornfield
“My leadership is grounded in two fundamental principles. One is all about listening. The second is a bias for action,” shared Barbara O’Brien, who is the new president and CEO of DMI
National Agriculture Day was March 22. While it may have passed, it’s important to recognize that Americans — especially schoolchildren — would benefit from year-round efforts to enhance...
Packaging, labelling, and shelf displays help them make their decisions on what to purchase. A well-stocked, well-organized display gives the impression of choice and quality, while a sparse or unorganized...
Gannett newspapers have been doing a deep dive on the dairy checkoff. To stir up dust on the topic, its Milwaukee Journal Sentinel questioned whether checkoff programs provide value to dairy farmers
Some dairymen and women have raised questions as to whether or not the Dairy Promotion and Research Program still delivers value for the 15-cent investment each of us makes for every 100 pounds of milk
Trade, immigration, and dairy product sales garnered the lion’s share of the discussion at this year’s annual gathering of the National Dairy Promotion and Research Board, the National Milk...
Did you know that one in six kids in the U.S. faces hunger? It's even worse in the summer because they might not have access to free or reduced-price school meals
While some dairy farmers would still like to see highly visible dairy advertising spots, those initiatives had become feel-good campaigns yielding little in the way of new product sales. The revamped